CULTURE
The world today is in a battle for its identity. Evil forces are creating a sick culture of hate. But they will not succeed. In order for His Word to prevail, we must make our own culture of hope and love stronger. Read on about culture shifts and the impact of media on adolescents.
THE CRISIS
The magnitude of the crisis is real. The BattleCry for a Generation has been sounded. Read here for statistics and data about the attack on a generation.
MOOKS AND MIDRIFFS: HOW MARKETERS SEE TEENS
Teenagers - they want to be cool. They are impressionable, and they have the cash. But have marketers gone too far in their attempts to reach the hearts – and wallets – of America’s youth? FRONTLINE correspondent Douglas Rushkoff confronts these questions in MERCHANTS OF COOL, a documentary produced in 2001, in which he explores the symbiotic relationship between the media and today's teens by examining the tactics, techniques, and cultural ramifications of these marketing moguls.
Talking with top marketers, media executives and cultural/media critics, Douglas Rushkoff brings us this story.
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CULTURAL CHRISTIANITY AND THE COMING REVOLUTION
The rise of revolutionary Christians.
Being a Christian is more than calling yourself one. It means being committed to Christ and being one of His followers. This is the heart of the BattleCry Campaign. The cultural Christian may be involved with Christian things, but being fully committed to Christ is another story. Out of the millions of people in America who call themselves Christians, many of them are far from it and are really only cultural Christians. However, a group of remarkably different people is standing apart from the crowd.
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IN A CONFUSED CULTURE, TEENS CREATE THIER OWN RELIGION
Are teenagers abandoning the true Christian faith?
A great chasm exists between the reality of what it means to be a believer in Christ and what many of today's teenagers perceive. Are they, in fact, creating their own religion? Have they integrated the values of a morally degenerate culture into Christianity and, as a result, created something that is no longer Christian?
THE AXE EFFECT: SEX SELLS
Young men buy Axe to smell good and attract women.
Why has Axe become so popular? How has a product like male deodorant body spray become a type of culture icon? The answer is simple and lies in the method of their advertising campaign. The message of Axe advertising and marketing strategies is this: wear Axe, get the ladies.
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UNDERSTANDING THE DANGERS OF YOUTUBE: THE DARK SIDE OF UNLIMITED CONTENT
Following in the footsteps of Myspace on the list of the hottest websites for teens is YouTube, a free online video hosting community which allows you to upload, view, and share video clips with others.
But the unlimited content found on YouTube may come with a dark side.
